The OGR Turin and the Museo del Risorgimento welcomed hundreds of producers and enthusiasts during the event, transforming into a widespread exhibition hall. The Wine Salon offered an experiential journey through food and wine excellence, with a focus on wine tastings from historic wineries and young winemakers from Piedmont.
The innovative collaboration with Meccanismi introduced the use of digital tokens. Visitors were able to load real money onto wristbands equipped with QR codes and NFC technology, simplifying the tasting process. This solution ensured speed, security and detailed control of transactions.
The Turin Wine Fair demonstrated how Meccanismi contributed to the success of the event. Merchants, divided by wine, distillery, culinary and craft sectors, expressed great satisfaction with the effectiveness of the system, emphasizing the speed, secure transactions and hygiene associated with the service.
The 2024 edition of the Turin Wine Fair highlighted how technology can revolutionize the wine and food experience without compromising the authenticity of the product. The synergy between tradition and innovation shaped a memorable event that satisfied wine enthusiasts and industry professionals alike.
The Turin Wine Salon 2024 will remain in the public imagination as a state-of-the-art food and wine experience. Meccanismi demonstrated its key role in elevating the event, making tastings more accessible and engaging for all participants. Technology confirmed its place at the heart of food and wine traditions, promising an exciting future for the wine and culinary excellence industry.
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